by MFSB Editorial Team | Jan 31, 2025 | Inbound
Key Highlights This blog looks at the differences between inbound and outbound marketing strategies for small businesses. You will learn about the ideas, benefits, and drawbacks of each way to reach and engage customers. Find out what inbound and outbound sales mean...
by Jimmy Newson | Apr 19, 2024 | Communication, Marketing, Public Relations
Key Highlights Press releases are a powerful tool for small businesses to boost their visibility and reach an audience. They play a crucial role in modern marketing by helping businesses increase brand awareness and credibility. Crafting an effective press release...
by MFSB Editorial Team | Nov 8, 2024 | social media
Photo via Adobe Stock Key Highlights Define Your Brand Voice: Start by clearly outlining what your brand stands for and how you want to communicate with your audience. This will set the tone for all your social media interactions. Understand Your Audience: Tailor your...
by Jimmy Newson | Nov 1, 2024 | Marketing, segmentation
Key Highlights Audience alignment ensures both partners’ marketing efforts resonate with the same customer base, leading to higher engagement and conversion rates. Identifying and segmenting your core audience are the initial steps in choosing strategic partners...
by MFSB Editorial Team | Mar 15, 2024 | Business Strategy, Marketing, Small Business
Key Highlights SWOT analysis is a strategic planning technique used to evaluate a company’s competitive position and develop strategic plans. It assesses internal and external factors and helps identify strengths, weaknesses, opportunities, and threats. Weaknesses in...
by Jimmy Newson | Mar 15, 2024 | Business Strategy, Marketing, Small Business
Small businesses face numerous challenges and opportunities in today’s dynamic business environment. One powerful tool that small business owners can use to identify and leverage opportunities for growth is the SWOT analysis. SWOT, which stands for strengths,...
